IOC: 3.3 billion video views across all platforms for the "Olympic Channel" 4 years after its launch

Four years after its launch on 21/08/2016, the Olympic Channel has had more than "3.3 billion video views across all platforms," announced the IOC on 24/08/2020.

"The fourth year of operation proved to be ground-breaking for the International Olympic Committee's Olympic Channel. On social media, the Olympic Channel community has grown to more than 10.4 million, with 74.9% of those engaging with content on social media under the age of 35. Key to the Olympic Channel's fourth year of success was its coverage and promotion behind Lausanne 2020 as a worldwide digital rights holder, which ensured global coverage for the Winter Youth Olympic Games for the first time," said the IOC.

"Additional growth drivers during the past year include the Boxing Qualification Events for Tokyo 2020, digital engagement campaigns for the IOC during the Covid-19 pandemic, localised content in Japan and India, award-winning original programming and coverage of key events in support of Tokyo 2020," added the IOC.
"Over the course of four years, the Olympic Channel has made great strides in reaching fans and…