UEFA: PepsiCo (beverages), becomes the fifth partner of UEFA women's competitions until 2024-25

PepsiCo, an American multinational food and beverage group, has extended its partnership with UEFA and has become a partner of the women's football competitions organised by the European body for five seasons (2020-2025), on 26/05/2020. PepsiCo will promote its Lays (crisps), Pepsi and Gatorade (beverages) brands.

"Ahead of the UEFA Women's Champions League final on 30/08/2020, PepsiCo has announced its multi-year premier partnership with UEFA Women's football," Pepsi will therefore be a partner of the Women's Champions League as well as of Euro 2021 (played in England) postponed until 2022 (from 06 to 31/07/2022). The American brand is also supporting UEFA's "Together #WePlayStrong" programme to support the practice of women's sport.

PepsiCo thus joins Nike (equipment manufacturer), Visa (payment solutions), Esprit (clothing) and Hublot (watchmakers) as a partner of UEFA women's competitions (Women's Champions League, Women's U19 and U17 Euro and UEFA Women's Futsal Euro). In 2017, UEFA chose to separate its women's and men's football rights.

PepsiCo has been a UEFA partner for the…