Premier League: HollyFrontier (oil) extends partnership with Liverpool from 2020-21

HollyFrontier, an American group specialised in petroleum refinery, has extended and expanded its partnership with Liverpool FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the 2019-20 English champions on 26/08/2020.

As an "official global partner" (fifth level), HollyFrontier will also promote its Petro-Canada Lubricants Inc. (PCLI) and Sonneborn motor oil brands. The original 2018-19 agreement was between the club and PCLI. This partnership extension therefore integrates the American holding company as well as another brand of the group. As part of the deal HollyFrontier and its brands will be displayed on signage at Anfield (53,394 capacity).

"The exclusive agreement will see the brand leverage unique assets to engage with its customers and distributors across the globe, such as access to player and legend appearances, exclusive marketing assets and, when Covid-19 restrictions permit, events at Anfield's world-class facilities allowing premium experiences to key stakeholders," explained Liverpool FC.