"PSG in the CL final allowed us to triple number of bettors versus 2019 final" (Q. Etievant, ZEbet)

"The fact that Paris Saint-Germain were in the final of the Champions League (1-0 loss to FC Bayern Munich on 23/08/2020) allowed us to triple the number of bettors on ZEBet compared to the Tottenham Hotspur FC - Liverpool FC final (0-2) in 2019, and to record 1.5 times more bets than for the 2019-20 Champions League semi-final Paris Saint-Germain - RB Leipzig (3-0)," explained Quentin Etievant, e-business marketing director for the ZEturf group, parent company of the sports betting operator ZEbet, to News Tank Football on 28/08/2020.

"Ligue 1 accounts for 15% of football bets at ZEbet. This is important, but the impact of Ligue 1 in the acquisition of new bettors is much greater. It is truly an excellent product to advertise. The top teams (Olympique de Marseille, Olympique Lyonnais and PSG) are real traffic drivers. The derbies/rivalry matches (Le Classique, PSG-OM; and the Olympico, OL-OM) are great times for recruiting punters," said Quentin Etievant.

"Before the lockdown, we reworked our communication positioning around the idea of the pleasure of betting for the bettors, and…