France: Mon Petit Gazon new partnerships with Allianz (insurance) and Uber Eats (home delivery)

Allianz France, the French subsidiary of the German insurance company, and Uber Eats, a home meal delivery application, have become partners of Mon Petit Gazon (MPG) and each obtain the naming rights to a fantasy league bonus for the season 2020-21, MPG announced on 26/08/2020.

"We wanted to reach a more affinity target through a sporting and innovative partnership that matched our desires and values as a 'market shaper', and who better than the French leader in fantasy leagues for that? This partnership strengthens Allianz in its role as a player in sport and innovation," said Rodolphe Pachot, brand and advertising director of Allianz France.

"We are happy to be the new title partner of Ligue 1 (2020-2022) and wish to pay tribute to all football fans. What could be better than to join the application which is now part of their daily life? Our goal: to be close to them, to celebrate together the fans' love for Ligue 1 Uber Eats, and to distribute a small +1 to the holders of their choice along the way (bonus)," stated Valérie Pons, brand manager of Uber Eats France.

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