Brazil 2014 La Gazzetta Dello Sport launches a website and a hashtag to support the Azzurri

The Italian sport daily La Gazzetta dello Sport launched a Twitter campaign on 12/05/2014 entitled "Let's conquer Brazil" with a hashtag meaning "let's be azzuri" ("Conquistiamo il Brasile, # facciamoliazzurri") and created the website www.iotifoazzurro.it (meaning, "I'm rooting for Azzurri"). The purpose is to encourage Italians to send messages supporting the national team during the 2014 World Cup.

La Gazzetta Dello Sport is encouraging supporters publish a picture of themselves with the Italian shirt and a message of support on Twitter with hashtag #facciamoliazzurri or on the website, in order to create "a great virtual stadium in the colours of Italy".

On the website, participants can test their knowledge about the history of the Italian selection, which has won four World Cups (1934, 1938, 1982 and 2006) in order to try to win prizes provided by Moretti (brewer) Nivea Men (men's care products) and Asus (IT), the partners of Gazzetta Dello Sport for this promotion.

• At the World Cup, Italy (group D) will face England on 14/06/2014 and Costa Rica, 20/06/2014 and Uruguay on…