Serie A: Saucony (footwear) partner of Atalanta BC for 2020-21, U-Power (workwear) ends partnership

Saucony Originals, a US footwear and apparel manufacturer, has become the "official sneakers partner" of Atalanta BC (Serie A TIM) for the 2020-21 season, according to the Italian club on 28/08/2020.

As an official partner, Saucony Originals, will equip the club with its sneakers and "already made its debut with the Nerazzurri (black and blue, the colours of the club) for the UEFA Champions League (pre-match) in Lisbon," said the club.

U-Power, an Italian workwear and shoe brand, will not be continuing its partnership with Atalanta BC, announced the club on 31/08/2020.

"Atalanta BC and the Percassi family sincerely thank Franco Uzzeni and his family, who have been second shirt sponsors with U-Power since the 2018-19 season. U-Power and the Uzzeni family have experienced two incredible and rewarding seasons (third in the Serie A TIM and Champions League quarter-finalists in 2019-20) that will remain in Atalanta's history," said the club, who are therefore without a second shirt sponsor as of 31/08/2020.