Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (September 2020)

The 18 clubs competing in the 2020-21 Bundesliga season have nearly 134 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/09/2020. The Bundesliga is the fourth most popular Top 5 league on these three social networks combined, behind the Premier League, LaLiga Santander and the Serie A TIM, with an average of 7.4 million fans per club.

FC Bayern Munich is the most-popular German club with nearly 78 million fans, far ahead of Borussia Dortmund which has over 30 million. FC Schalke 04 completes the Bundesliga podium with 4.5 million fans.

The Bavarian club, winners of the Champions League in August 2020, posted the best growth in absolute value on each of the three social networks with nearly 2 million additional fans in total, including 1.11 million followers on Instagram, on which only FC Barcelona (LaLiga Santander) performed better among the clubs of the European Top 5 (+1.15 million followers over the period).

Champions League semi-finalists RB Leipzig posted the best percentage growth among the Bundesliga clubs on Instagram…