LaLiga Santander: Sevilla FC present a new visual identity that pays tribute to the club's city

Sevilla FC (LaLiga Santander) has unveiled a new visual identity, bearing "the name of Sevilla (Andalusia, ESP), honouring it and bringing it glory," announced the club on 01/09/2020. This new visual identity will be used by the club for the 2020-21 season.

"Since its origins, Sevilla FC has carried the name of its city, becoming one of its main standards thanks to its national and international successes. With its ability to achieve top level achievements, dreaming and fulfilling dreams, Sevilla FC has become one of the main symbols of the city of Sevilla, representing the passion and feeling with which Sevillanos live life in general and football in particular," said the Andalusian club.

"For this reason, Sevilla FC would like to pay tribute to its city, with new visual elements, which reflect the identity of the club, inspired by Sevilla, its streets, its monuments, its culture and its history. Some of these elements were seen for the first time during the celebration of the sixth UEFA Europa League (3-2 versus FC Internazionale Milano on 21/08/2020)," added the club.

• Sevilla…