Basketball: TCL (televisions, Hong-Kong) extends its partnership with FIBA for the 2020-2023 cycle

TCL, an electronics manufacturer and the world's third largest television set manufacturer based in Hong Kong, has extended its partnership with FIBA for the 2020-2023 cycle to become one of its eight major partners, according to the international body on 03/09/2020. The agreement was negotiated by FIBA Marketing, which was born out of the collaboration between Infront and the body (see below).

"Under the terms of the agreement, TCL is granted exclusivity in the categories of home appliances including TVs, refrigerators, washing machines and air conditioners. The new, expanded agreement provides key commercial rights across all FIBA competitions including the men's and women's Olympic Qualifying Tournaments, FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2022 (hosted in Australia) and FIBA's pinnacle event the FIBA Basketball World Cup in 2023 (jointly hosted in Indonesia, Japan and the Philippines)," said FIBA.

"Specific rights for these events include premium brand visibility on the court and the role of presenter of the…