FC Bayern Munich: strategic cooperation with German start-up founders' conference Bits & Pretzels

FC Bayern Media Lab GmbH, the digital and multimedia subsidiary of FC Bayern Munich (Bundesliga), has established "a strategic long-term cooperation" with Bits & Pretzels, one of Germany's leading conferences that brings together leading entrepreneurs, investors and technology experts from all over the world each year in Munich (Bavaria, GER), from September 2020, annouced the German club on 31/08/2020. Bits & Pretzels is an event that traditionally takes place during Oktoberfest (beer festival).

"As part of the collaboration, Bits & Pretzels will connect FC Bayern with leading start-ups from the fields of sports, technology, media and food tech. The top founders will support this year's Champions League winners with their ideas and business models in innovations and digitalisation," said the German club.

"The new collaboration will kick-off during the Bits & Pretzels networking week (27/09 to 02/10/2020) with various appearances and events. FC Bayern board member Oliver Kahn will be a keynote speaker in the networking week main programme, talking about his experiences as a founder…