United States: PepsiCo installs seats at home for Pittsburgh Steelers (NFL) subscribers

Pepsi, a beverage brand of the American group PepsiCo, is rolling out several activations aimed at supporters for the resumption of the National Football League on 10/09/2020, announced the brand on 03/09/2020.

The beverage brand has carried out an advertising campaign (see below) where it is installing "subscriber seats" in the homes of Pittsburgh Steelers fans, or even playing areas (mini American football fields) in the garden of fans of the New York Jets. The idea is to bring the fan experience directly to the supporters.

Pepsi also launched the "Made for Football Watching" campaign through several commercials unveiled on 25/08/2020. The American group Pepsico extended its contract with the NFL until 2022 for nearly $2bn (€1.42bn) in 2011.

Pepsi: the different activations for the return of the NFL

NFL: Pepsi installs subscriber seats at Pittsburgh Steelers fans' homes (Twitter)

Pepsi: installation of an "endzone" in the garden of a New York Jets fan

Pepsi: "Made for Football Watching" commercial

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