Serie A TIM: Lavazza, official coffee partner of Juventus FC from 2020-21

Lavazza, an Italian coffee brand based in Turin (ITA), has become a partner of Juventus FC (Serie A TIM) from 2020-21 as part of a multi-year agreement, announced the club on 08/09/2020. This agreement covers the senior men's team (in the league and Coppa Italia), the senior women's team, as well as the esports section.

Lavazza, which succeeds Segafredo Zanetti as the club's official coffee shop (2017-2020), has the status of official supplier, the fourth level in Juventus FC's sponsorship hierarchy. "The agreement provides for a series of marketing and communication actions; such as the visibility of the Lavazza brand on the pitch during matches, at the Juventus Training Center, activities on digital and social channels, and the use of the logo for ATL, BTL and web communication," explained the club.

"The partnership also includes the exclusive consumption of Lavazza coffee at all the bars and hospitality rooms within the Allianz Stadium in Turin, which will be equipped with a Coffee Station; the use of Lavazza machines in all the 'Sky boxes' of the stadium, as well as the right…