Sponsorship: Budweiser (beer) becomes a partner of Lionel Messi (ARG, FC Barcelona) for 2020-2023

Budweiser, the American beer brand of the Belgian brewer AB InBev, has become the partner of the Argentinian football player Lionel Messi (FC Barcelona, LaLiga Santander) from 2020 as part of a "long-term global agreement," announced the group on 09/09/2020. The deal is set to last three years (2020-2023).

As part of the agreement, Lionel Messi features in the beer brand's new commercial campaign, entitled "Be a king", on the occasion of the player's 20^th professional season: "They say he's stopped loving the city (Barcelona)... They say his heart's not in it... So what does he say?". The film also reveals a limited edition bottle bearing an image of Lionel Messi that will soon be released in India, Colombia, Argentina, Chile, China, Vietnam, Spain and Russia.

Lionel Messi joins Sergio Ramos (ESP, Real Madrid CF) and Marcelo (BRA, Real Madrid CF), as a Budweiser ambassador. The Argentinian player is also under contract with PepsiCo, Turkish Airlines and adidas.

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