Premier League: Tribus (Swiss watchmaker), global partner of Liverpool FC from 2020-21

Tribus, a Swiss manufacturer of luxury watches, has become a global partner of Liverpool FC (Premier League) from 2020-21 as part of a multi-year agreement, announced the English club on 09/09/2020. The agreement will run for five seasons (2020-2025) according to British media.

Tribus has the status of official partner, the fourth level in the sponsorship hierarchy of the 2019-20 Premier League champions. "Tribus will become the Reds' official global wristwatch and timing partner from the beginning of the new season," said the club, which will begin the 2020-21 season versus the promoted side Leeds United FC on 12/09/2020.

As part of this agreement, the watchmaker is launching a limited edition of co-branded watches bearing the club's logo "to commemorate the year in which Liverpool were crowned champions of the Premier League". "Tribus will use the partnership to increase brand awareness within key global markets through stadium branding at Anfield (54,000 capacity), including on the stadium clock, and branding on Liverpool FC's digital platforms, along with access to first-team…