LaLiga: Total (oil), regional partner of the Spanish League in Argentina for 2020-2023

Total Argentina, a subsidiary of the French oil company Total, has become a regional partner of LaLiga in Argentina for three seasons (2020-2023), announced the Spanish League on 04/09/2020. This partnership is LaLiga's first regional partnership in South America.

Total's Argentine subsidiary benefits from the status of regional partner, the fifth level in the sponsorship hierarchy of the body. Total - which will activate its partnership with LaLiga through its motor oil brand Total Quartz - will benefit from visibility on LaLiga Santander's match broadcasts in Argentina and will organise numerous competitions for fans.

"We continue in football because we want to reinforce Total's desire to support the growth of the brand in the Argentine market and continue to position Total Quartz lubricants at a high level," said Luis David Rodriguez, managing director of Total Especialidades Argentina, Total's Argentine subsidiary specialised in automotive lubricants and oils.

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