Ligue 1 Uber Eats: Yibo (betting), first regional partner of FC Girondins de Bordeaux for Asia

Yibo Sports, Asian sports betting operator, has become the first regional partner (fifth level) of FC Girondins de Bordeaux (Ligue 1 Uber Eats) for Asia (including China) from 2020-21 as part of a multi-year agreement, announced the club on 11/09/2020.

"The agreement will lead the two partners to develop numerous events and content activations in Asia over the coming seasons. Yibo will be the first brand to present content as part of the new LED virtual advertising solution developed by the club in collaboration with its supplier AIM and the teams of the LFP," said Girondins de Bordeaux. The club already has a betting partner, Betclic Group (back shirt sponsor for 2019-2021), which is active in the French, British, Portuguese and Italian markets.

"This partnership represents an important step in the development of the club's international strategy, it will see the club welcome new fans and take new initiatives in new countries in the coming years," said the club. Yibo Sports also became a partner of AFC Ajax (Eredivisie) for 2020-2022 on 28/08/2020.

"We hope to expand the Gironde…