LaLiga: €150m joint venture with PortAventura World to create a dedicated "entertainment experience"

LaLiga and PortAventura World, a leisure resort located in Salou (Catalonia, ESP), have created a joint venture with the main objective of implementing "The Beat Challenge", a project which involves a total investment of €150m for the creation of an "entertainment experience within PortAventura World and beyond," announced the Spanish League on 14/09/2020.

"The investment will be structured into three phases. The first, composed of an investment of €10m, covers the digital experience and a themed restaurant within the resort and will be ready during the 2021-22 football season. The second phase will include the design and development of a new LaLiga-themed attraction and an investment of €40m. In the final phase, it is planned to create a LaLiga theme park within the PortAventura World resort with an investment of €100m," said LaLiga.

"LaLiga is synonymous with entertainment. With this joint venture in partnership with a leader in leisure in the form of PortAventura World, we are strengthening this concept and offering our clubs the opportunity to amplify their brands globally to a…