England: Vitality (insurance) becomes the new title sponsor of the Women's FA Cup for 2020-2023

Vitality, a British health and life insurance group, has become a partner of The Football Association and will be the title sponsor of the Women's FA Cup for three seasons (2020-2023), announced the body on 16/09/2020. The competition will now be known as the "Vitality Women's FA Cup".

"The relationship officially kicks-off from the start of the quarterfinals of the 2019-20 competition, which take place on 26-27/09/2020," said The Football Association.

"The announcement reflects Vitality's continued commitment to women's sport," added the body. Indeed, the insurance company has signed no less than four agreements during the month of September 2020 with women's clubs in the Barclays FA Women's Super League (first division), Women's Championship (second division) as well as the third tier of English women's football (Newcastle United FC). For most of these partnerships Vitality benefits from shirt visibility.

In 2019-20, the Women's FA Cup did not have a title sponsor. However, the Scottish energy supplier SSE held the naming rights to the competition over the 2015-2019 cycle (SSE…