ExclusiveUber Eats: "We want to continue to invest in sport in France for the long term" (A. Gouénard)

"Our ambition is to be the preferred meal delivery brand of the French. We want to continue to invest in sport in France for the long term. With Ligue 1, we are associated with the favourite regular competition for football fans in France. Thanks to this partnership, we are present on a large majority of contact points for this audience with the competition that drives their football year," said Arnaud Gouénard, head of marketing at Uber Eats France, to News Tank Football on 17/09/2020.

Uber Eats, a home meal delivery application, subsidiary of the transport service application Uber, became an official partner of the Ligue de Football Professionnel from 2019-20, and title partner of the French championship for two seasons (2020-2022), which became the "Ligue 1 Uber Eats" and replaced the "Ligue 1 Conforama" on 12/06/2019. The annual value of the contract paid by the American company over the 2020-2022 period amounts to an average of €15m (€14m for 2020-21, then €16m for 2021-22), and €3m for 2019-20 (compared with €7m from Conforama).

"With 20 million TV viewers at dinner time on…