Serie A TIM: Parimatch succeeds 10Bet as betting partner of Juventus FC (excluding in Italy)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official partner of Juventus FC (Serie A TIM) from 2020-21, announced the club on 17/09/2020.

In view of Italian legislation which prohibits advertising for gambling in sport (Dignity Decree Law on 02/07/2018), this agreement does not concern the Italian market. The partnership will also not be promoted in South East Asia.

Parimatch benefits from the status of official partner, the third level in the sponsorship hierarchy of the 2019-20 Italian champions. The bookmaker succeeds 10Bet, a Maltese sports betting operator and partner of Juventus in 2019-20 (outside the Italian market). For 2020-21, Parimatch is also partner and training kit sponsor of Leicester City FC (Premier League).

"This unique partnership will allow for Juventus and Parimatch to reach fans around the globe, through the creation of unique entertainment experiences. Such digital activations will be visible on television screens across the world, and on the LED system within the Allianz Stadium," explained the club. "We…