ExclusiveSponsorship: major changes among Serie A clubs TIM for the 2020-21 season

The 2020-21 Serie A TIM season begins with ACF Fiorentina - Torino FC at the Stadio Artemio Franchi Stadium (47,282 seats) on Saturday 19/09/2020, kick-off at 18:00 CET. Nike, Macron, Plus500, Cygames, Emirates... There have been a number of changes in terms of sponsorship for the new season.

Juventus FC, the 2019-20 Italian champions, have signed seven partnerships since 01/07/2020, notably with Lavazza (coffee), Randstad (HR), Bose Professional (sound systems) and Cygames (video game publisher), which will once again be the club's back shirt sponsor (€7.5m/season). Juventus have also signed a new partnership with a betting operator (Parimatch, based in Cyprus) as part of an agreement that does not concern the Italian territory (due to the Dignity Decree-Law of 02/07/2018).

AC Milan have extended their agreement with the airline company Emirates as the club's main shirt sponsor until the end of 2022-23. This new agreement now gives the Milanese club the opportunity to welcome other shirt sleeve, training kit and women's team sponsors from 2020-21. Emirates and AC Milan had entered…