Inter Milan: partnership with AIM Sport for the installation of geo-localised virtual advertising

AIM Sport, a Swiss company specialised in sports marketing and digital perimeter advertising, has become a strategic partner of FC Internazionale Milano (Serie A TIM) in order to provide commercial partners with geo-localised virtual advertising using "digital overlay technology" on signage at the Stadio Giuseppe Meazza (78,326 capacity) "from the start of the 2020-21 season," announced the club, on 20/09/2020.

"The system, which has never been used in Italy, will allow Inter and the club's commercial partners to geo-locate marketing campaigns displayed on the LED perimeter signage in real-time across multiple regions, enabling different broadcast feeds to target specific audience groups," said the club, which will be implementing the technology after "an adequate period of testing last season (2019-20)."

"This partnership is a further step in the Nerazzurri's journey towards innovation. It will offer new bespoke marketing tools for global and regional commercial partners and will allow Inter to be even closer to the community of millions of Nerazzurri fans around the world," added…