Ligue 1: 22Bet, regional betting partner of Paris Saint-Germain in Africa for 2020-2022

22Bet, an Estonian sports betting operator established in Africa, has become a regional partner of Paris Saint-Germain (Ligue 1 Uber Eats) for the African market over a period of two seasons (2020-2022), announced the 2019-20 French champions on 21/08/2020.

22Bet enjoys the status of regional partner, in the fifth level in the sponsorship hierarchy of the Parisian club. As part of this agreement, the bookmaker will have exclusive marketing rights for its users or even stadium visibility through virtual advertising superimposed on the Parc des Princes signage. This marketing asset is guaranteed by the Parc des Princes 'Digital Overlay technology "which targets TV audiences by region across the world" in order to adapt the messages displayed on the signage to the broadcasters' audience.

"The unparalleled appeal of PSG to the region makes our club the perfect platform for Bet to develop its brand. The partnership illustrates the club's long-standing commitment to Africa," said Marc Armstrong, sponsorship and marketing director of PSG. "The high-speed development of the club's…