LaLiga: IQONIQ (social media) "global fan engagement licenced partner" 2020-2023

IQONIQ, a social media and fan engagement platform targeting the world of sport and entertainment, has become a partner of LaLiga as part of a three-season (2020-2023) licensing agreement, according to the Spanish League on 23/09/2020.

"The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible on the IQONIQ app, as well as exclusive offers for merchandising, match tickets, unique experiences and more," explained LaLiga, for which IQONIQ will become the "global fan engagement licenced partner".

IQONIQ, a company created in 2020 and whose platform has been active since September 2020, has deployed a broad sports sponsorship strategy. In Spain, the brand is the main shirt sponsor of Real Sociedad de Futbol (LaLiga Santander) for 2020-21. IQONIQ is also a sleeve sponsor of two Ligue 1 Uber Eats clubs (Olympique de Marseille and AS Monaco FC), as well as Crystal Palace FC (Premier League). The Monegasque company does not stop at football, as it is also in partnership with the Euroleague (basketball) and…