Bundesliga: Hankook (tyres) extends as a partner of Borussia Dortmund for 2 seasons (2020-2022)

Hankook has extended its partnership with Borussia Dortmund (Bundesliga) for an additional two seasons (2020-2022), announced the South Korean tyre manufacturer on 24/09/2020. The agreement was negotiated via SPORTFIVE, the exclusive marketing agency of the club.

Hankook, a partner of Borussia Dortmund since 2009-10, will continue to benefit from the status of "BVB Champion" partner, the second level in the German club's sponsorship hierarchy.

"Comprehensive classic sponsoring rights in and around the stadium ensure high visibility for Hankook, through logo presence on LED boards, media backdrops, center circle tarpaulin and through spots on stadium TV," said Borussia Dortmund.

"Hankook's marketing strategy relies on a multi-level concept" (Hankook)

• "Hankook Sector: tyre manufacturer Brands: Hankook, Laufenn, Aurora, Kingstar Founded: 1941 President: Yang Rae Cho CEO: Hyun Bum Cho (since 2018) Turnover (2023): €6.329,5bn Operating profit (2023)… 's marketing strategy relies on a multi-level concept consisting of local, continental and worldwide sponsorship commitments.

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