Serie A TIM: Dacia extends as main shirt sponsor of Udinese Calcio for 2020-2023

Dacia, a Romanian car brand owned by the French group Renault since 2000, has extended as a partner and main shirt sponsor of Udinese Calcio (Serie A TIM) for an additional three seasons (2020-2023), announced the club on 25/09/2020. Dacia, the club's main partner since 2009-10, has also held the naming rights to the Dacia Arena (25,132 capacity) since 2016-17 (€0.5m/season).

“The "Dacia Sponsor Days" initiative was launched for the first time in 2014. Each year, the initiative has witnessed the passions of the Italians of which Dacia has become a spokesperson, offering them the opportunity to experience them (see project details below). Many projects that have brought excellent results over the years: over 21 million views of the various activations, more than 2,600 press reviews and around 12,000 entries to various competitions," said Udinese Calcio.

This renewed partnership also includes a CSR component, focused on sustainable development. "During the 2019-20 season, Udinese Calcio launched the 'Stadio CO2 free' project, with the aim of making Dacia Arena an increasingly green…