esports: Lucien Boyer appointed chairman of the London-based esports brand Fnatic

Lucien Boyer has been appointed as chairman of Fnatic, according to the esports organisation based in London (ENG) on 24/09/2020. Boyer succeeds Nick Fry, non-executive chairman, who will remain an advisor for Fnatic.

"As chairman, Lucien will help support the company’s next phase of growth, advance and develop the brand internationally and continue driving relationships with key stakeholders in the media and entertainment landscape. He is recognised as one of the leading experts in sports and entertainment marketing and is an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment," said Fnatic.

Lucien Boyer is the co-founder of Inspiring Sport Capital and president of Global Sports Week (a professional event bringing together players in the sports economy). Prior to that, he was marketing director at Vivendi (2016-2020), and CEO of Havas Sports & Entertainment (2008-2015).

• Fnatic is also recruiting two new members "to support the continued growth of its talent and partnerships division":
  
  • Soraya Sobh, head of…