UEFA: IMG Licensing named master licensee for Euro 2016 and other competitions

UEFA (Union of European Football Associations) named the American agency IMG Licensing as its master licensee for Euro 2016 football tournament as well as the European Under-21 Championship, the European Women’s Championship and the Futsal Euro. The deal was announced on 19/05/2014.

IMG Licensing will be responsible for creating, producing and distributing a comprehensive licensing program for European fans (including fashion, derivative and daily-life products). "The official licensing programme is an important part of the event promotion allowing fans of all ages, in France as well as around the world, to connect with the competition. We look forward to working with IMG and using their expertise to together create a great range of Euro 2016 official licensed products," said Guy-Laurent Epstein, marketing director of UEFA Events SA, on 19/05/2014.

"Our aim will be to create a lasting relationship between the competition and its fans, maximising the role that official licensed products can play in the overall commercial programme. Euro 2016 will be the biggest ever UEFA European…