Serie A: League and Infront launch tender for 2015-2018 rights; offers due 05/06/2014

Lega Serie A, the professional league that manages the Italian first division, and its media advisor Infront Italy, launched the tender for domestic broadcasting rights of the 2015-2018 Serie A on 19/05/2014. Broadcasters will have until 05/06/2014 at noon to submit their tenders to the headquarters of Lega Serie A.

The tender consists of five separate lots:
Lot A -- For satellite broadcasting
Lot B -- For DTT (Digital Terrestrial Television)
Lot C -- Exclusive right to 35% of Serie A
Lot D -- Side elements related to live broadcast (such as pre-game interviews)
Lot E -- For internet and mobile platforms

"The innovations introduced into the tender for the 2015-2018 seasons are designed to provide a system that promotes competition, that ensures market participants will be able to continue the appropriate segmentation of target markets for their bids, and that final consumers have various ways to access their football," said Marco Bogarelli, president of Infront Italy, on 19/05/2014. "The final objective is to maximise the resources of the league and to increase the number of consumers…