Basketball: BKT, premium partner of EuroLeague Basketball for 3 years until end of 2022-23 season

Balkrishna Industries Ltd. (BKT), an Indian off-road tyre manufacturer, has become a premium partner of EuroLeague Basketball, for its competitions the Turkish Airlines EuroLeague and the 7DAYS EuroCup (starting on 29/09/2020) until the end of the 2022-23 season," announced both EuroLeague Basketball and BKT Europe on 29/09/2020.

"Being a partner of such a prestigious league will allow us to get international coverage and widespread visibility. EuroLeague Basketball has amazing numbers and a huge fanbase with more than 300 million fans. The competition is broadcast in more than 175 countries and territories, with more than 3 billion viewers per season. The digital audience is also impressive and is multiplied by the teams and the players channels," said Lucia Salmaso, CEO of BKT Europe.

"During the whole season you will see the BKT brand on all the touch points inside the arenas where the EuroLeague and EuroCup are played. Through LED systems, jumbotron and on-site intitiatives, on television and TV graphics and headers and game interview backdrops. BKT will also be present on…