France: LFP joins forces with TikTok, the video-sharing platform, "to celebrate Ligue 1 Uber Eats"

"Following the successful launch of the Ligue 1 Uber Eats account on TikTok (more than 1.1M followers in 9 months), the Ligue de Football Professionnel (LFP) is pleased to partner with TikTok (CHN), the app for short-format video, as part of a wider partnership," announced the LFP on 30/09/2020.

"Throughout the season, the LFP and TikTok will create a unique experience for Ligue 1 Uber Eats fans in France and abroad," added the French League.

"Uploading of a first hashtag challenge '#jouelacomme'" ( LFP )

• New ways of engaging with fans will be launched, allowing users of the platform to follow their favorite clubs and players with:

· Livestreams from behind the scenes at Ligue 1 Uber Eats matches;

· Hashtag Challenges with filters and special effects in the colours of Ligue 1 Uber Eats;

· In-App Contests where the users can win numerous prizes;

· Filters in the colours of each Ligue 1 Uber Eats club.

LFP, press release on 30/09/2020