LaLiga: Parimatch, regional betting partner for the Commonwealth of Independent States (2020-2022)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official betting partner of LaLiga for the Commonwealth of Independent States (CIS) as part of a "two-season (2020-2022) agreement," announced the Spanish League on 30/09/2020. The agreement covers 15 CIS territories (see below).

Parimatch has the status of regional partner, the fifth level in LaLiga's sponsorship hierarchy. "All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Club Atlético de Madrid, FC Barcelona and Real Madrid CF (LaLiga Santander). Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region," explained the body.

"In the future Pariamtch will also have…