Puma: Olympique de Marseille unveils a connected third shirt which gives access to exclusive prizes

Olympique de Marseille (Ligue 1 Uber Eats) and its German equipment manufacturer Puma have presented the club's third shirt for the 2020-21 season. It is equipped with "an NFC (Near-Field-Communication) chip giving access to "Money can't buy" prizes for fans as well as exclusive surprises throughout the season," announced the French club on 02/10/2020.

"This content will be available by scanning the chip from the OM App. This chip is housed at the bottom of the jersey in an embroidered badge: 111 BPM. This embroidery refers to the 111 districts of Marseille (FRA) and to the 'Battements par Minute' (beats per minute), a symbol of the deep attachment of the people of Marseille to their city and each of its districts. These NFC chips will be present in the shirts (authentic and replicas) sold on the French market," said the club about the kit that Marseille players will wear during European Cup matches.

Puma and Olympique de Marseille officialised their collaboration from 2018-19 on 26/03/2017. The five-year contract runs until the end of the 2022-23 season, with an estimated annual…