LaLiga SmartBank: Mi Colchón (beds), shirt sponsor of Malaga CF from 2020-21

Mi Colchón, a Spanish bed and mattress chain based in Malaga (ESP), has become an official partner and shirt sponsor of Malaga CF (LaLiga Santander) from 2020-21, according to the Spanish club on 05/10/2020. The exact length of the agreement has not been communicated although it is expected to be for the current season plus an optional additional season according to Spanish media.

Mi Colchón has the status of "premium sponsor" the second level in Malaga CF's sponsorship hierarchy. "Now, as well as featuring in the homes of Malaguistas (Malaga CF supporters), Mi Colchón also features on the three official team shirts. The name of the company is displayed on the front of the jersey, on the left side, under the shield," said the club. The brand will share the shirt sponsorship space with the club's main sponsor, Tesesa, a Málaga-based company specialised in doors, wardrobes and kitchens, which will continue to be featured on the chest, beneath the badge.

"Mi Colchón is a true example for the club. The firm's recipe for success has main ingredients such as the determination to grow step…