UK: ITV expects an increase of 12-13% in advertising revenues from 2014 World Cup

ITV expects an increase of 12-13% in advertising revenue for the second quarter of 2014 (from 01/04 to 30/06/2014) thanks to the World Cup (Brazil, from 12/06 to 13/07/2014) according to Adam Crozier, CEO of the British free private broadcast channel, in a presentation of results for the first quarter of the current fiscal year on 14/05/2014.

ITV will co-distribute the Brazilian World Cup in the UK with the public broadcaster BBC. The channel indicated that advertising revenues were up 19% in April 2014 compared to April 2013 (even though over the period its overall audience share fell by 8%) and it expects an increase of 7% in May and 12-15% in June 2014. "We plan to dominate the market for TV advertising for the first half and for the full year (2014)," said Crozier.

ZenithOptimedia, an agency specialised in consultancy and media buys for advertisers, told the Guardian on 13/05/2014 that the price of a 30-second spot on ITV could reach £300,000 (€370,635) for the England group matches. The rate should be £40,000-£100,000 (€49,400-€123,542) for all other matches, including the…