Rugby: Société Générale (FRA, bank), worldwide partner of the 2023 World Cup in France

The French bank Société Générale has extended its status as a "worldwide partner" (first level) and official bank of World Rugby for the 2023 Rugby World Cup played in France, according to the body on 06/10/2020. Société Générale has been a partner of the Rugby World Cup since its second edition in 1991.

"The renewal between Rugby World Cup and one of the leading European financial services groups, reflects enormous partnership interest after a hugely successful edition in Japan, which widened the reach, appeal and impact of the sport in Asia, and attracted a raft of new commercial sponsors," said the international governing body.

"Société Générale has been an historical partner of rugby. We share the sport’s values of teamwork and commitment, and we want to support its development in an inclusive way around the world. Our long-term engagement carries a special weight within the current sanitary context and economic uncertainty, which has affected the global rugby family. It was both a natural fit and our responsibility to partner for the seventh time with the next Rugby World Cup…