NBA: Nike, Beats, 2K... sponsors celebrate LeBron James' 4^th title and Los Angeles Lakers' 17^th

Nike has celebrated the 2019-20 NBA champions the Los Angeles Lakers and their star player LeBron James (USA) with a video titled "You can't stop LA" published on 12/10/2020 and viewed over 9 million times a few hours after its release.

The Lakers won the NBA finals versus Miami Heat (4 victories to 2) in a 6^th game (106-93) played on the night of 11/10/2020 in the USA (on the night of 12/10/2020 in Europe). This is the 17^th title for the Los Angeles franchise (a record, tied with the Boston Celtics), and a 4^th title for LeBron James. LeBron James, elected MVP (Most Valuable Player) of the finals for the 4^th time in his career, is the first NBA player to be MVP of the finals for three different franchises (Miami Heat, Cleveland Cavaliers and LA Lakers).

The sponsors of the "King" (nickname of LeBron James) celebrated the new title on social media (Nike, 2K Sports, Beats by Dr. Dre...), as did the partners of the Los Angeles Lakers (see below).

Partners of LeBron James and the LA Lakers celebrate the 2019-20 title

Nike, supplier of the NBA Most Valuable Player - used to designate…