"The crisis has forced us to innovate and exploit our creativity" (R. Thiam Diaw, LaLiga Africa)

"Despite the end of the competitions (in March 2020), we have continued to work on our objectives. The crisis has also forced us to innovate and exploit our creativity," said Ramata Thiam Diaw, LaLiga's representative for Senegal, Ivory Coast and Mauritania, on 25/09/2020.

Ramata Thiam Diaw presented the Spanish professional football league's strategy on the African continent during the suspension of the Spanish championships (document available to download) as part of her participation in a webinar entitled "The evolution of sports marketing: challenges generated by the Covid-19 crisis", alongside Augustin Senghor, president of the Senegalese Football Federation (FSF), and Joan Ander Ulazia, CEO of SD Eibar (LaLiga Santander).

"LaLiga has an audience of 345 million viewers on the African continent. Africa is the geographical area where LaLiga is experiencing its strongest growth worldwide (+70% in 2019). We are the most present championship in Africa since we cover a total of 28 countries," said Ramata Thiam Diaw, one of the ten representatives of the Spanish league in Africa.

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