"The crisis has forced us to innovate and exploit our creativity" (R. Thiam Diaw, LaLiga Africa)

News Tank Football - Paris - News #195987 - Published on
©  LaLiga
LaLiga webinar: "The evolution of sports marketing: challenges generated by the Covid-19 crisis" - ©  LaLiga

"Despite the end of the competitions (in March 2020), we have continued to work on our objectives. The crisis has also forced us to innovate and exploit our creativity," said Ramata Thiam Diaw, LaLiga's representative for Senegal, Ivory Coast and Mauritania, on 25/09/2020.

Ramata Thiam Diaw presented the Spanish professional football league's...

©  LaLiga
LaLiga webinar: "The evolution of sports marketing: challenges generated by the Covid-19 crisis" - ©  LaLiga

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