Bundesliga: Rowe (oils & lubricants) extends as partner of Borussia Dortmund (2020-2025)

Rowe Mineralölwerk, a German group specialised in engine oils and industrial lubricants, has extended its partnership with Borussia Dortmund (Bundesliga) for an additional five seasons (2020-2025), announced the club on 14/10/2020. The agreement was negotiated via SPORTFIVE, BVB's exclusive marketing agency.

Rowe, a partner of Borussia Dortmund since 2017-18, will continue to benefit from the status of "BVB Champion" partner, the second level in the German club's sponsorship hierarchy.

SPORTFIVE, Borussia Dortmund and Rowe have developed a "a comprehensive and innovative four pillar concept" based on "nationality, internationality, digitisation and sustainability." Its implementation translates into visibility at the Signal Iduna Park as well as digital overlay advertising for foreign markets (South and South-East Asia, America, EMEA and DACH). As part of the project, Rowe has also become a partner of the club's summer tours.

"The partnership will also be visible at the international matches of the BVB legends and via the Chinese channels focusing on team captain, Marco Reus. As of…