TikTok: DAZN (OTT) and Kicker (sports magazine, GER) launch a "Football Hub" on the Chinese platform

The OTT sports platform DAZN, along with the Chinese video sharing platform TikTok and the German sports magazine Kicker, "are joining forces to launch a brand new Football Hub on TikTok," announced DAZN on 19/10/2020.

Launched on 19/10/2020, "via the new Football Hub on TikTok, football fans can enjoy exclusive behind the scenes football coverage from DAZN. The hub will include live streams, hashtag challenges and personal insights into the lives of football stars, including Alphonso Davies (CAN, FC Bayern Munich) and football influencer Fabian Pecher (GER). Fabian, a social influencer and TikTok creator, will provide expert commentary on current football events and the biggest moments in football history, alongside some football skills tutorials," said DAZN.

"The Football Hub will also have video tools and filters to inspire even more football creativity in the TikTok community, encouraging people to show their passion for the game. The hub's in-platform game will also enable fans to come together as teams and bet on the outcome of the Bundesliga's biggest matches," added the OTT…