Twitch / Z Event 2020: 2.5 million unique visitors and 13.4 million hours viewed

The Z Event 2020, a charity streaming marathon broadcast live on Twitch, which brought together French-speaking streamers and influencers, posted 2.5 million unique visitors for a total of 13.4 million hours viewed on the streaming platform between 16-18/10/2020 (55 hours of live coverage, 41 Twitch channels and 54 streamers), according to Adrien "ZeratoR" Nougaret, co-organiser of the event, on 19/10/2020.

This 2020 edition posted an average audience of 243,989 viewers and a peak audience of 660,796 on the last evening (18/10/2020, at 21:21 CET). These figures are up compared to Z Event 2019, which posted an average audience of 153,582 viewers (+59% in 2020) and a peak of 592,006 (+11%).

The Z Event 2020 raised €5.72m for the NGO Amnesty International France. This is a new world record for a fundraising event broadcast on Twitch.
• €3.6m came from donations (€104,079 in donations per hour).
• A total of 345,949 donations were made (+45% compared to the 2019 edition), for an average donation of €10.23 (-14%, €12 in 2019).
• €2.1m came from the sale of merchandise: 120,528 T-shirts…