Olympique de Marseille: Uber Eats activates its partnership through the "Faim d'Europe" campaign

Uber Eats, a meal delivery application, has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched the "Faim d'Europe" ("Hunger for Europe") campaign for the club's return to the Champions League after a 7-year absence, announced the subsidiary of the taxi application Uber, on 19/10/2020. The campaign was conducted by the agency Lafourmi.

"It all starts after Olympique de Marseille's match versus FC Girondins de Bordeaux (3-0, Matchday 7 of Ligue 1, 17/10/2020) at the Orange Vélodrome (66,226 capacity). OM player Jordan Amavi has sown the first seeds of a message that will be taken up for several days by several Marseille influencers. Then Uber Eats seized the spontaneous "Faim d'Europe" movement, illustrated through two actions aimed at OM supporters all over France: to write and perform an unpublished track (see below) based on OM's return to the Champions League "Faim d'Europe" with two iconic Marseille rappers Alonzo (Puma ambassador) and L'Algérino and the launch of a "Faim d'Europe" menu with three exclusive tacos for the occasion," added Uber…