Spain: LaLiga, first European league to launch a channel on the streaming platform Twitch

LaLiga has launched a channel on Twitch and has thus become the first European sports league to join the streaming platform, on 21/10/2020. "Original programming and content will be published to the streaming service while LaLiga will develop new collaboration strategies for Twitch's global community of superfans," said the group, which is owned by Amazon.

"With a focus on deepening connections with Twitch's highly engaged community of superfans, LaLiga will launch a new weekly series of compilations, clips and special programmes featuring LaLiga players, LaLiga Ambassadors and LaLiga Icons. It will also publish original shows produced by LaLiga North America, the league's operation covering the USA, Canada and Mexico," said Twitch. Among the clubs participating in LaLiga Santander, Real Madrid CF has also launched its own channel on Twitch (on 21/03/2020, see below).

"Content launching this week will focus on this weekend's El Clásico (24/10/2020) between FC FC Barcelona and Real Madrid CF, including profiles, debates and the live warm-up from the world's biggest sports fixture…