Sponsorship: Dugout launches "Boost" to improve brand sponsorship activations

Dugout, a British social and digital football platform, has launched "Dugout Boost", a new product that aims to provide "brands with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world's leading football clubs," said the British group on 20/10/2020.
"Utilising multi-dimensional data and audience segments generated by the recently launched Dugout FanPro product, Boost is a new solution to amplify and guarantee media exposure for sponsorship activations throughout Dugout's ecosystem. The insight-led approach will drive sponsorship value with Dugout offering a full marketing service from creative conception through to campaign execution and distribution," said the platform that was founded in 2016.

"Dugout Boost ensures greater ROI (return on investment) for clubs and sponsors as campaigns are contextually targeted to reach bespoke audiences of engaged football fans via Dugout's global network of more than 110 premium media publishers including, Sports Illustrated, Le Figaro, The Independent and Bild," explained Dugout.

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