Mediapro: "If I was the LFP, I'd stop dealing with them" (Arnaud Simon, In&Out Stories)

"If I was the LFP, today I'd stop dealing with them (Mediapro), because neither their approach, nor their model, nor their method, seem to be those of a partner who wants to build. Something is not right in this company," said Arnaud Simon, CEO of In&Out Stories, a consultancy firm for international sports organisations, during the webinar "LFP/Mediapro TV rights: what are the possible outcomes of the crisis?" organised by News Tank Football on 20/10/2020.

Arnaud Simon took part in the webinar alongside Christophe Lepetit, head of economic studies at the French Centre for Sports Law and Economics (CDES) and Pierre Maes, consultant and author of the book "le business des droits TV du foot" ("The Business of Football TV Rights").

"If, in the way we offer football, we don't offer a digital offer, but just a €25 per month wall where we are bound hand and foot, it can't work. By digital offer, I mean a gradual offer, adapted to each fan, with, for example, a team's first five matches at €5 to introduce them initially to your world, before offering something else according to the…