Ball (packaging), naming partner of an NBA/NHL arena and sponsor of Arsenal FC and the LA Rams (NFL)

Ball Corporation, an American packaging company based in Colorado (USA), has signed "a global partnership across three marquee venues in Denver (USA), Los Angeles (USA) and London (ENG)" with Kroenke Sports & Entertainment (KSE), a sports and entertainment company based in Denver (Colorado, USA) and owned by billionaire Stan Kroenke, on 22/10/2020. The agreement aims to help clubs and their millions of fans around the world to reduce their impact on the environment.

KSE owns Colorado Avalanche (NHL), Denver Nuggets (NBA), Colorado Mammoth (NLL), Los Angeles Rams (NFL) and Arsenal FC (Premier League). As part of the agreement, Ball Corporation has become an official partner of the LA Rams and Arsenal FC from 2020-21 and will supply "infinitely recyclable aluminum cups" (the Ball Aluminum CupTM) to the SoFi Stadium (Los Angeles) and the Emirates Stadium (London).

Under the agreement, Ball Corporation obtains the naming rights to the arena where the Colorado Avalanche, Denver Nuggets and Colorado Mammoth franchises operate. The 19,155 capacity sports arena was renamed the "Ball Arena…