Nike: equipment manufacturer encourages Americans to vote in the presidential elections

Nike has released a video entitled "You Can't Stop Our Voice" to encourage Americans to vote in the presidential elections on Tuesday 03/11/2020. The video, first broadcast on 23/10/2020, "illustrates how you don't have to be a global superstar to make an impact," said the US equipment manufacturer.

Directed by Hiro Murai and narrated by actress Regina King, the film features athletes such as LeBron James (basketball), Naomi Osaka (tennis), Odell Beckham Jr (American football), Sue Bird (basketball), Ja Morant (basketball), A'ja Wilson (basketball) and Tim Anderson (baseball).

"In alignment with Nike's efforts to increase voter participation and minimize barriers to voting, the company has partnered with transportation networking company Lyft to support early voting and access to discounted rides in communities who have historically had a harder time getting to the polls," explained the equipment manufacturer, which also announced the installation of a polling station in the gardens of the Nike World Headquarters in Beaverton (Oregon, USA).

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