Spain: LG Electronics, technology partner of LaLiga from 2020-21

LG Electronics, a South Korean manufacturer of electronic products (TVs, smartphones ...), has become a technology partner of LaLiga from the 2020-21 season, announced the Spanish League on 26/10/2020. The agreement "aims to bring sport and technology further together in order to improve the fan experience."

LG Electronics has the status of local partner, the third level in the Spanish League's sponsorship hierarchy. In LaLiga Santander, LG has been a partner of Valencia CF since 2019-20 and was a partner of Club Atlético de Madrid for the 2017-2020 cycle.

"LG's technology is also present in LaLiga stadiums in the form of videowalls, video scoreboards showing game images, advertising boards, advanced air conditioning equipment and LG cooler refrigerators, on whose translucent doors messages can be displayed for the fans," said the Spanish League.

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