Wolverhampton Wanderers FC: Sure (deodorant, Unilever), training kit sponsor in 2020-21

Sure, a deodorant brand belonging to the Dutch group Unilever, has become an official partner of Wolverhampton Wanderers FC (Premier League) for the 2020-21 season, announced the club on 23/10/2020. Sure will be displayed on the training kits of Wolves players and staff.

The deodorant brand has the status of official partner, the second level in the sponsorship hierarchy of the English club. In the Premier League, Sure has already partnered with Chelsea FC and Manchester City FC since 2018-19. The Dutch group was also a partner of Everton FC and Southampton FC during the 2016-2019 cycle.

"We are delighted to welcome Sure to the Wolves family. For over 50 years, Sure have had a deep belief in innovation and science and it is this philosophy that has helped them become the world's number one antiperspirant brand in sport," said Russell Jones, general manager for marketing and commercial growth at Wolverhampton Wanderers FC.

Sure x Wolverhampton Wanderers FC: video presentation of the partnership (Twitter)